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Japanese “secret” button

Japanese “secret” button

Represents secrecy, confidentiality, or something that must be kept hidden.

basic_info

Unicode
U+3299
Version
Emoji 0.6
Category

Tags

buttonideographjapanesesecret

Platform Meanings

Apple
On Apple devices, it appears as a red Japanese 'secret' seal with white characters, emphasizing confidentiality.
Google
Google's version shows a red circular stamp with white Japanese kanji for 'secret', conveying privacy or classified information.
Twitter
Twitter displays it as a red Japanese-style seal marked with the kanji for 'secret', often used to imply discretion or hidden knowledge.
Unicode Official
The Unicode standard defines this emoji as the 'Japanese 'secret' button', representing confidentiality or classified content in Japanese culture.

Introduction

The ㊙️ emoji, known as the 'Japanese secret button', originates from traditional Japanese hanko (seals) used to mark confidential or private documents. It features the kanji '秘' (pronounced 'hi'), meaning secret or confidential, inside a red circle—reminiscent of official stamps. While rooted in Japanese culture, it is widely used across digital platforms globally to indicate that something should remain undisclosed, private, or mysterious. Common usage includes hinting at spoilers ('I know who won—but ㊙️!'), signaling discretion in conversations, or playfully suggesting insider knowledge. It’s often paired with other emojis like 🤫 or 🔒 to reinforce the idea of secrecy. Despite its cultural specificity, users outside Japan adopt it more generally to convey anything that’s hush-hush or top secret.

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What is Emoji?

Emoji are pictographic symbols originating from Japan that have become a universal digital language. They can be used across various platforms and applications to express emotions, objects, activities, and concepts. The Unicode standard defines thousands of emoji and continues to expand.

Last Updated: 2026-06-04✓ Expert Verified
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